10 tips for writing creative text for your website

Last night, before writing this article, I had some lack of ideas to choose the theme for today. I searched through all my files that I keep in Evernote, I went for my Twitter and went to read other blogs, but nothing seemed to pop up in my head. This also happened because my requirement every time I write a post is to make readers feel interested, like what they read and then feel like sharing. Writing for writing is something that is completely out of the question. When that happens, I’d rather not post anything and wait for some more inspiration.

I believe that this also happens in your blog, especially when we surpass that barrier of the 100/150 articles. Not long ago, I wrote a text where I gave you 10 tips to get ideas for articles. They are all very interesting and can give you constant ideas about what to write. But that post simply explains how these ideas can come about and not the kind of ideas it can have. To understand more easily, I’ll give you an example.

As a journalist, you have several journalistic genres: reports, interviews, news, among others. Now, when a newspaper editor thinks about planning an issue, he does not just think he has to write, but rather how he is going to convey that information. The same has to happen with your blog. When writing a post, do not just stick to the basics of teaching or explaining how a software works. Try something else, like the ten examples I’ll give you next:

1. Write about current events

Also known as “hype”, the issues of the moment have a double advantage: they arouse more curiosity to readers and if well positioned in Google, can generate thousands of visits in a few days. Search for subjects that are in the newspapers or magazines and adapt them to your blog. Recently, Paulo Faustino wrote an article about Steve Jobs’s 10 most important lessons about entrepreneurship, with an enormous amount of sharing on social networks.

At first, the death of the founder of Apple had little to do with bloggers or how to make money on the internet, but Paulo knew how to adapt this strategy to his business. If you check, whether on national or foreign websites, you will always find themes that fit your site.

2. Tell interesting stories

One of the things that taught me in journalism is that I should always tell a story, or at least try to get as close to it as I can. People love stories. It’s not by chance that programs like Big Brother are so successful. The fact that those competitors are telling a story grabs people on television, making them want to always know what will happen in the next episode.

When writing good text for your blog, remember something that you have been told about and that you have never forgotten again. It’s that besides being more interesting, the stories are easily recorded in our memory. Another good example is the events that occurred when you were little. Surely you will have many such stories in your head and that you have already told dozens of times to your family and friends. Why do you do it? Because stories have emotion, they talk about someone and they have a logical sequence. Examples of this are these post about Grant Achatz or the Valdir.

3. Make lists with success or failure cases

We love lists. This makes our reasoning easier to read, gives us several examples and concentrates a lot of information for a single theme. But now there’s a question: should these lists be successful or unsuccessful? If it is true that the second option always guarantees more visits, because people love misfortune, this will always depend on your blog, the niche and the target audience. Here, I will always have a tendency to show positive cases and everything they have done to help readers find the way to start their freelance work.

However, and very often, I can also list negative lists, always being careful to show the mistakes that the entrepreneurs made and how readers can avoid them.

4. Conduct interviews

What drives us to read an interview is the purpose of knowing what that person thinks. Especially if it is successful, we want to discover some “secret” of its success or attitudes similar to ours, to see if we are on the right track or not. Interviews are another good option for you to slightly vary the texts on your site. Look for people your readers admire and get organized to do at least one per month. Even in terms of productivity is a good thing for you, since you only need to send the questions and wait for someone else to respond, causing you to write little on that day.

5. Try to predict the future

When I was little, I loved trying to figure out what was going to happen in the world. That gave me the feeling of being a step ahead of my friends and deep down, I liked to be able to predict what was going to happen. This feeling of a step ahead in time is loved by most people and can use this to your advantage on your blog. Try to create the future by imagining what will happen. When I wrote the article about the 17 startups worth checking out, I analyzed those that I believe will be able to succeed in the near future. No one gives me certainty that this is going to happen, but I’m just making a prediction and readers like that.

6. Make competitions

We all like to get something for free. The fact that there are no costs excites us and leads us to make a small comment or share on Facebook, just so we can have at home that book that we are curious to read. We may never take it, but we do not like to waste this opportunity. This is usually accepted by sites, since ebooks do not add any cost and the contest may even generate more sales in the future.

7. Dedicate yourself to a social network

When we publish something dedicated only to a social network, we find that the tendency for this text to spread more easily through this network is enormous. In the article on the new Facebook timeline, we found that the increase in the number of likes on the page was always higher than the retweets we received. But while increasing the number of chances of being viral in the social network you explore, there are minor exceptions.

For example, in our text about the 104 profiles that any freelancer should follow, we expected a much greater adherence on Twitter than on Facebook, which did not happen. So the conclusion we can draw is that you will increase your chances in this social network, but there will be cases where this rule will be broken. But either way your goal will be fulfilled: a social network will like your article and spread it.

8. Talk about what you do and how you do it

One thing they have always taught me is that we should not keep the way we do just for ourselves. We must share it with other people, because we can always receive feedback to help us evolve, even more, the way we work. If you have that mindset that no one should know the way you work, I’m sorry, but your success will never be long-term. I have often shared the way I work and the way I organize my writing.

I do not want to say that my way of producing is the best. It works best for me, which does not mean it works for you. But this is a way for other readers to be able to take some habits and adapt them to the way they work. Surely your readers will also love this, especially if you are a successful person.

9. Be controversial

We can not always have positive thinking and praise everything and everyone on our blog. Sometimes we have to be really contradictory, give our opinion and show people what they should not do. These are rare situations here on the site, but for some months I have criticized the network marketing companies and it is a topic that still continues to receive a lot of comments today. As much as people do not like it, that was my opinion and I grounded it. Today I would not change a line to what I wrote, because that is my personal vision. Sometimes it’s good to get away from that “perfect world on the internet” trend. But of course, do so on the basis of your opinion, otherwise it may not be very positive for your business.

10. Join a social cause

We all started our own business to make money. Even if we love very much what we are doing and this is not being profitable, there is no love that can resist. However, that does not mean you always have to make a profit. Sometimes you can use your profitability to help others. It makes you a better person and gives you greater credibility in front of your readers. The best example we can find of this was the campaign carried out a few months ago by Paulo Faustino, who raised some tens of reais for flood victims in the world, giving 50 cents for each comment.

How do your blog posts vary?

Our creativity has limits. To do this, we need to think a bit “out of the box”, otherwise our articles end up becoming too repetitive and with little interest, staying only with the readers coming from the search engines and losing the constant visitors. With this article, here are ten ideas to generate new content for your site without wasting too much time searching.