Currently in the market of freelance writing there are two types of work: the freelancer who signs his texts and the copywriter who acts as GhostWriter. For those who do not know what the work of GhostWriter is, I leave below the description of the Wikipedia itself:
“It is as it is called to the person who, having written a work or text, does not receive the credits of authorship – being these with the one who hires him or buys the work”
In a world where brand promotion is increasingly a weapon, many customers are asking freelancers not to sign their texts. This is usually a very controversial request as many freelancers need to see their work recognized in order to get new customers. And that raises a big question: Will GhostWriting be beneficial to the freelancer? That’s what we’re going to talk about in this article.
ACCEPT OR NOT THE GHOSTWRITING REQUEST?
Usually the client contracts Ghostwriter services for lack of time, patience or even lack of ability to write texts or books. For these reasons, writing articles / books as ghostwriter are usually related to clients with high financial capabilities.
A survey of Writer’s Digest magazine found that, as a rule, Ghoshwriters get good money to write books. $ 20,000 for 60,000 word books, $ 15,000 for 40,000 words, or 25,000 for 80,000 words are very common values in the US market.
But at this point the reader must be thinking: but if I have to write a book, why not write my own book? The truth is that much of the writing work of a book happens before and after the writing of that same book. As I verified with the writing of the Freelancer and Facebook for Business, there is a work that is done months before (goal of the book, definition of themes, etc) and other work that is done at the end (choice of cover, edition, promotion , etc).
This turns out to be a huge advantage for GhostWriter, who “just” has to worry about writing the book, leaving the rest to the client. But let it be known who thinks that the research work is done solely by GhostWriter. Normally, the client provides the information, whether through an interview, support material, etc. Already when the subject are articles in blogs the material may be sought by the freelancer.
HOW TO BE SUCCESSFUL
After explaining that GhostWriter’s work can be (quite) profitable, it’s time to share some ways to be successful in this profession. In the first place the freelancer needs to internalize that, although he is writing the text or the book, the work will always be his client. And so the work must, above all, reflect the customer’s opinion. It is he who has the final say on certain matters.
To be successful GhostWriter needs to let go of your ego. As a rule the freelancer already needs to know how to accept the customer’s opinion, but this capability must be further evidenced in GhostWriter
Another key point to be successful in this area is knowing how to convey the voice of the customer. If he is a more energetic person, the text should reflect this. If, on the other hand, he is a quieter, more technical person, the text or book must also know how to exploit that question.
One of the most difficult details in GhostWriter’s work is research. The freelancer will always have to do extra work to acquire knowledge about the client or his work area. If you write a book / text about something you know is already difficult, this task will be even more difficult if the theme is unknown.